Mid-September Gartner announced the various revenue and
adoption statistics for regions and countries worldwide, as well as the
projected reasoning for increased percentages.
"Worldwide software as a service (SaaS) revenue is on
pace to reach $12.1 billion in 2011, a 20.7 percent increase from 2010 of $10
billion," according to Gartner, Inc., and the global SaaS market is
forecast to reach $21.3billion by 2015.
SaaS, or third-party cloud
hosting, is a concept that is being embraced by firms of all sizes. Large
corporations embraced the concept of cloud computing fairly quickly when it
came into view, with small corporations following hesitantly behind.
"SaaS adoption is more prominent in the more mature
markets in Asia/Pacific, such as Australia, New Zealand, Hong Kong, Singapore
and South Korea, because of their established infrastructure, such as
more-stable networks, as well as the availability of vendor sales, marketing
and support service structures," said Sharon Mertz, research director at
Gartner. Mertz claims that the ease and speed of deployment are the number one
reason that North America has adopted SaaS, as well as the lower total cost of
ownership provided by third-party
cloud hosting.
"SaaS penetration and adoption is occurring mostly in
Northern Europe, which is composed of the U.K., Ireland, the Netherlands and
Nordic countries," Ms. Mertz said. "This is due to a culturally open
outlook toward technology adoption, well-established and generally good
Internet infrastructure within these countries, and English being the primary
business language." Global adoption and implementation of third-party cloud hosting services is growing
dependent upon the ability for adaptation and current IT structure within the
country or region.
According to Gartner, the organization holds annual
symposiums across the globe to "[deliver] independent and objective
content with the authority and weight of the world's leading IT research and
advisory organization, and [provide] access to the latest solutions from key
technology providers. Gartner's annual Symposium/ITxpo events are key
components of attendees' annual planning efforts. IT executives rely on Gartner
Symposium/ITxpo to gain insight into how their organizations can use IT to
address business challenges and improve operational efficiency."
Upcoming dates and locations for Gartner Symposium/ITxpo
2011 include:
October 3-5, Tokyo, Japan:
www.gartner.com/jp/symposium
October 16-20, Orlando, Florida:
www.gartner.com/us/symposium
October 25-27, Sao Paulo, Brazil:
www.gartner.com/br/symposium
November 7-10, Barcelona, Spain:
www.gartner.com/eu/symposium
November 14-17, Gold Coast, Australia:
www.gartner.com/au/symposium
November 21-23, Mumbai, India:
www.gartner.com/in/symposium
Labels: cloud hosting, Gartner, SaaS, Software as a service